Digital Marketing Services
Social Media Marketing · Google Ads · Creative
Digital Marketing Chester: What is Digital Marketing? Are you looking for Digital Marketing Agencies in Chester or nearby?
What is Digital Marketing?
The term Digital Marketing is becoming more popular but is still a fairly young idea. I’m sure that, in time, it will revert to being know as marketing, with the assumption that digital is being talked about.
Generally, digital marketing is referred to as everything connected to the web from Google Adwords to Social media marketing such as Facebook, LinkedIn & Twitter. It also includes Blogs, YouTube and SEO, but can include any online activity used to promote your business or services.
Any other activity that spreads the word of your brand or business could be referred to as offline marketing. This can range from a basic business card or leaflet drop through to guest speaking at a conference.
Ultimately, you should have a marketing strategy in place, ideally written out in full detail but even if it’s just in your head, you should be able to explain who you target and why.
Throwing an advert into a local or national magazine may get you results but you really should consider both the cost and impact of doing so against alternative tactics. This should also form part of your immediate and long term marketing strategy.
One thing is for sure – you should be focusing your efforts to the online world and provide value whilst answer questions… do that and the rest will follow.
Blog Articles
Creating original, helpful content will drive people to your website for years and make a lasting impression.
SEO Strategy
What are your audience searching for? Is your content (website & social) being created for them and how well do you rank against your competitors?
Google Adwords PPC
Whether you’re looking to improve an existing Google Adwords PPC account or have never ventured there, I’ve got you covered.
Content Strategy
Are you aimlessly creating posts or updates without any target in mind? You should be tailoring for you audience.
Customer Reviews
You will live & die by the reviews posted online. Engagement is key to building lasting relationships & referrals
Email Marketing
I get it, email newsletters aren’t what they used to be. Cut the spam, provide value and this can still be a huge asset.
Using targeted ads on social platforms such as Facebook and Instagram can produce great results. Whether you want to increase awareness of your brand, sell a product directly online or promote yourself within the local community.
Creating tailored ads for different buying personas is now an option, which means you don’t have to apply a ‘one size fits all’ approach – your customers are not all the same and so you should approach them in several ways.
Whether you’re new to launch or an existing business and haven’t already invested in social advertising, the bottom line is – you should be.
Google Ads is a great way to put yourself directly in front of those people actively searching for either the products or services that you offer.
If you think about the power and ease of that compared to marketing of old, it’s truly mind blowing. Whilst building any Adwords strategy, you need to make sure that you’re getting the most from your advertising budget. It’s also just as important to make sure you’re using the right keywords.
In addition, there are opportunities to find the keywords that may generate a better return, in terms of cost and attention also in line with trends. For example, this page is looking for people searching Digital Marketing Chester and Marketing Agencies in Chester. SEO can take time and effort to gain results, especially in a competitive environment. With Google Ads, I can target Digital Marketing Chester and Marketing Agencies in Chester straight away albeit at a cost. Finding the opportunities based on cost, demand and return is part of a successful campaign.
Whether you’re new to Google Ads (PPC) or already have invested in this form of online advertising, I am able to offer a full setup & management service, which I’d be happy to discuss.
Using a service, such as
Once created, sending out updates about you or your business, any promotional offers or even customer satisfaction surveys becomes an easy and automated process.
Additionally, if you’re looking for someone to manage this for you then let me know.
Content is King (or Queen)
Google Ads is a great way to put yourself directly in front of those searching for either the products or services you offer.
Whilst building any Adwords strategy, you need to make sure that you’re getting the most from your advertising budget. It’s also just as important to make sure the right ‘keywords’ are being targeted.
In addition, there are also opportunities to find the keywords that may generate a better return, in terms of cost and attention.
Whether you’re new to Google Adwords (PPC) or already have invested in this form of online advertising, I am able to offer a full setup & management service, which i’d be happy to discuss.
Answer Questions
Provide Help
It goes without saying that word of mouth is still, by far, the best way of acquiring new customers. The reason that a word of mouth recommendation is so strong is because it’s usually between friends and family or at the very least, the person giving the referral must have had such a positive experience that they feel compelled to suggest you as an option. A level of trust and confidence has already been achieved, purely because it’s been received from a source of trust, as in the family member or friend.
So, word of mouth is great but how can you increase your referrals? What else can you do The best approach you can take with your marketing efforts is to think “how can I help my customers?” Too many companies want to push their product or service in the face of as many people as possible without considering how they appear or how they can build relationships.
Creating a plan (marketing strategy) is by far the best way to succeed. This can include several options from Google Adwords (PPC) to generate traffic to your site, Social Media advertising such as on Facebook or Instagram to both generate leads and also educate your audience through to unique content.
Written content, such as a blog, podcasting, and video are great ways to lead people to get to know who you are, what you do and how you can help them.
This can be a daunting thought for many, especially if you have no desire to suddenly appear o YouTube nor have any desire to – Don’t worry, it’s about creating a plan that best suits you and your business.
drew@multymedia.net | 07794 630628
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